Julia Restoin-Roitfeld has a fondness for Nutella
(pronounced "new-tell-uh"), a unique and tasty spread made from roasted hazelnuts, cocoa, and skim milk created in the 1940s by Pietro Ferrero, an Italian pastry chef. Chocolate was in short supply in Italy due to the rationing of cocoa during World War II so Ferrero used the more readily available hazelnut to stretch his ration. The original version of the spread was called "pasta gianduja," "pasta" meaning paste and "gianduja" from the name of a local carnival character that was used in the initial advertising for the product. Today Nutella is enjoyed in more than 75 countries worldwide and outsells all brands of peanut butter combined.
Nutella® image courtesy of amazon.com.
Article originally appeared on I Want To Be A Roitfeld (http://www.iwanttobearoitfeld.com/).
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