Giovanna Battaglia For Eddie Borgo
vendredi 14 janvier 2011 
Jewelry designer Eddie Borgo has developed an interesting concept to publicize his work; rather than relying on a traditional model for a lookbook, he selects an editor or stylist to model his line for a poster each season. For his Spring/Summer 2011 collection, Borgo has chosen Giovanna Battaglia as the face.
"Giovanna was very much in my head when I was designing the spring collection,” explained Borgo. “She loves jewelry and is not afraid to pile it on. She also, in her own way, is an example of high-end meets street.” Inspired by icons of fetishism, Borgo's latest collection artistically incorporates bondage cuffs, corsets, and padlocks in a manner that seems at once scary yet ladylike. Naturally Giovanna is also a fan of the collection: “Each piece is so amazingly done. You don’t even think about the dark side of it.”
Julia Restoin-Roitfeld provided art direction for the poster, Paul Maffi shot the exquisite black and white photographs, and Borgo's love interest, Keegan Singh, styled the shoot. Last season Borgo chose Kate Lanphear, style director for ELLE, to represent his line and previous collections have been modeled by Lauren Santo Domingo and Vanessa Traina.
Giovanna Battaglia photograph © 2011 Eddie Borgo. All Rights Reserved.
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