I Want To Be A Roitfeld

Kellina de Boer
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Dara Block
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carine roitfeld: irreverent
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« Carine Roitfeld: Irreverent Arrives! | Main | The Roitfelds At Paris Fashion Week »
mardi
oct.112011

Carine Roitfeld: Irreverent By Buero New York

Alex Wiederin, art director for Buero New York and creative director of Vogue Hommes International, took a few minutes from his busy schedule to give us an exclusive interview about his thoughts on working with Carine Roitfeld to design her forthcoming biography Irreverent. Very special thanks to Alex Wiederin and Ronit Avneri at Buero New York and our contributing editor Lori Ferme for facilitating this interview.

How did your collaboration with Carine Roitfeld begin?

Carine and I know each other from Vogue Hommes International where we worked together for quite some time. At one point she asked me if I would like to design her book. Of course I said yes.

Can you share the process of working with Carine on this book? How involved was she in the direction?

On a project like this that is so personal, you really need the person to be involved. The way I work is always very collaborative.

What was it like to collaborate with Carine and Terry Richardson to create the images for the David Webb campaign?

They are both amazing. I have known Terry for almost 20 years, and Carine and I became good friends after working on the book together. To work with people you like and respect is always fun. And the David Webb campaign was definitely fun.

Buero designs books for many in the fashion and art world. What elements about this book's design were you intent on incorporating to make it unique to Carine?

We try to make everything we do unique. One special thing that Buero New York really believes in is creating custom typefaces. For Irreverent, we created a typeface called 'Carine' that exists only in this book. In my opinion, the way we structured the book is also very unique for this type of project.

What will we learn about our favorite stylist from Carine Roitfeld: Irreverent?

We learn that style and personality are two things that inevitably come together. And that offering a good portion of your personal life with a certain distance (and a shot of vodka) can create a lot of amazing ideas. Ultimately, humor is the best recipe.

What are Carine's concerns regarding the book?

I guess the concerns people have regarding books about their own work are always the same. If you look back on things you did a long time ago, you might begin to question whether they are still relevant.

What is the initial press run for Carine Roitfeld: Irreverent?

The last number we heard was 10,000, and I believe it's been sold out.

Can you tell us more about other projects currently underway at Buero New York?

We are working on a couple of exciting projects. Buero New York is small and we prefer to take on only projects that really interest us. For instance, we just finished the Pirelli Calendar 2012 with Mario Sorrenti. We are always working on publications — right now Vogue Hommes International, Italian Elle, Dossier, and the online and quarterly Ilikemystyle. There are also ad campaigns, books... and a new project I love where we will design a range of sustainable products from a farm in the Spanish countryside, starting with olive oil and wine bottles.

What advice would you give to an aspiring book designer?

Try to tell stories with your design. Use design as a communication tool rather than just an aesthetic.

Carine Roitfeld and Alex Wiederin photographs courtesy of terrysdiary.com, purple.fr, colette.fr

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Reader Comments (19)

Very interesting interview Kellina and the timing couldn't be better. How cool is it that they created a new typeface called Carine for the book?
11 octobre 2011 | Unregistered Commentermike
Great read. 10,000 copies & sold out - thank goodness I pre-ordered mine.
11 octobre 2011 | Unregistered CommenterLee
Thank you for your kind words, Michael! It is the coolest that Buero New York designed a Carine typeface just for the book and I must find a way to obtain a copy. The capital "R" is exquisite, I cannot wait to see the rest of the face. Oh such a lot to look forward to in just one week!!!!!
11 octobre 2011 | Registered Commenterkellina
Lee, I am glad to know that you enjoyed the interview and that you are among the lucky 10,000 that will be receiving Irreverent next week. I can't wait to hear your impressions of the book. And watch how it inspires your work!
11 octobre 2011 | Registered Commenterkellina
great montage .... a Carine typeface, amazing
13 octobre 2011 | Unregistered Commentermadeleine gallay
Madeleine, I am so happy to see your comment, thank you!
13 octobre 2011 | Registered Commenterkellina
I so enjoyed reading this kellina, such a fascinating interview I loved reading all these details about carine and alex....and their process. Can't wait to get my hands on this book! Amazing interview!
16 octobre 2011 | Unregistered Commenterdara
I want my "Irreverent" book!!! (Waiting for it's arrival in the mail.) Great interview.
16 octobre 2011 | Unregistered CommenterKate
Kellina, what happens when your countdown clock expires? Ka-boom?!
16 octobre 2011 | Unregistered CommenterMike
Dara, thank you so much for your kind words! I can't wait to share impressions of the book with you.
17 octobre 2011 | Registered Commenterkellina
Thanks, Kate! Soon... very soon... I so look forward to hearing your thoughts about it!
17 octobre 2011 | Registered Commenterkellina
Michael, you programmed the clock, you tell me...
17 octobre 2011 | Registered Commenterkellina
Great interview Kellina and Lori!!
I managed to buy Irreverent during the fashion week. (unfortunately, arrived too late in Paris to attend the signature event at Colette!)
So, after reading your interview, I carefully watch at the typeface which I've noticed before that it was nice, but couldn't guess that it was unique for the book.
Happy to see inside the book, the first shooting Carine made for the french Glamour that I loved at that time and seeing them again, you can realize how visionnaire and tasty she was.
18 octobre 2011 | Unregistered Commenterisabelle
My book is going to arrive around 23 November :(
18 octobre 2011 | Unregistered CommenterFrancesca
Thank you, Isabelle! I am happy to hear that you already have a copy of the book and that you are enjoying your memories of the work done by Carine. Isn't her namesake typeface lovely?
18 octobre 2011 | Registered Commenterkellina
Aww, Francesca! Sorry to hear this, when did you order it? The tracking report says I will receive mine today... I certainly hope so!!!!
18 octobre 2011 | Registered Commenterkellina
Definitely a must for the coffee table

http://somefashionclout.blogspot.com
22 octobre 2011 | Unregistered CommenterFashionClout
I hope to find the book in Mexico, i mean carine, terry and webb!! SUPER AWESOME!!
23 octobre 2011 | Unregistered Commenterlilly
Isabelle, Thank you! I wish you were able to make it to NYC as Carine will be at Marc Jacobs Bookmarc store next Friday!

Hope you are well. Miss corresponding with you.
xo
Lori
5 novembre 2011 | Unregistered CommenterLori

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