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déc.142013

Julia Restoin-Roitfeld For Motilo

Julia Restoin-Roitfeld For Motilo
By Sarra Salib

One is seldom blessed to find a fashion site that is practical, functional, helpful, and aesthetically appealing, that also encourages one to give and take on any fashion issue. Thankfully, we have Motilo, curated in 2011 by Anna Machkevitch and Sofia Barattieri to answer any “fashion dilemma” and to provide a “second opinion,” which seems like the most perfect outlet for many women. The London-based Motilo is different, however, in that it is run by a very special set of “Motilo Girls”(who happen to be some of Tommy Ton’s favorite people to stalk during fashion week), including Susie Lau, Shala Monroque, Julia Sarr-Jamois, and none other than the ethereal beauty Julia Restoin-Roitfeld. The list goes on, of course, but our main focus remains on Miss Julia.

Along with the recent revamp of the site, Motilo chose the lovely Julia to be a brand ambassador, and in good spirit. Her role as an ambassador includes modeling for the site, contributing answers to questions, and providing editorial content. If you are a member, you can choose to follow or ask Julia any pressing questions you might have, and who wouldn’t want fashion advice from a French creative director?

If you happen to explore Julia Restoin-Roitfeld’s page in detail as I did, you will notice that she has successfully answered several interesting and tricky questions, all with effortlessly chic solutions. What is exciting and noteworthy about Motilo is that everyone’s answers reflect and remain true to their personal style. You can basically go to another stylist’s page and easily decipher his or her style based on the answers provided. For example, with Julia, you can conclude that her style is very classic and simple, and that she prefers to wear mostly black. And that is completely true and representational of her style! Her style is very simple and feminine but still edgy and bold due to her love for black and sharp heels.

Another noteworthy aspect of Motilo is that you can shop any piece your heart desires from the answers provided because it is readily available to you in its own “pin,” if you will, at the bottom. This concept cleverly coincides with their beautifully styled editorial “EXCESSORISE,” starring Queen Julia. I’m not for excess, but I think the tongue-in-cheek “excessorise” and the definitions of “baroque” and “decadence” with several other synonyms along with the editorial were brilliant and I was won over in a heartbeat. Finally, who can get over that photograph of Julia that resulted from the shoot? Pure heavenly vision.

So are you having a fashion dilemma? Would you like to know how to dress for a chic picnic the Roitfeld way? What will Julia wear on Christmas morning or New Year's Eve? Head over to Motilo and check in with Julia herself for all the answers. Who knows, you might even become a Motilo Girl!

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Julia Restoin-Roitfeld photographs © 2013 Motilo. All Rights Reserved.

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Reader Comments (4)

Did she get that crown at Burger King? And what is that Starbucks code? Cappuccino?
14 décembre 2013 | Unregistered CommenterMike
Is Julia getting younger? This takes me back to Black Orchid !
15 décembre 2013 | Unregistered Commenterpfkolyer
Ha ha, sharp eye, Michael!
18 décembre 2013 | Registered Commenterkellina
I can see that now that you say it, Paul... I loved that campaign.
18 décembre 2013 | Registered Commenterkellina

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