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Xavier Romatet

Perhaps you have noticed this dashing gentleman at various Vogue Paris events and he has aroused your curiosity — introducing Xavier Romatet, president of Condé Nast Publications and one of the bosses of Carine Roitfeld. Prior to joining Condé Nast, Romatet worked for twenty years in the world of advertising, including thirteen at Omnicom Group's DDB France. He earned his MBA at HEC in Paris.

Romatet holds a high opinion of Carine, extolling her as a savvy woman of business with an acute sense for what stimulates her readers: "Carine is probably the most creative person I've met in my life." Under the leadership of La Roitfeld, Vogue Paris advertising revenues are up nearly 10 percent and circulation has increased by 27 percent despite economic conditions. Romatet notes that Vogue Paris is the world's most profitable magazine and refers to this as the "Carine effect," no faint praise from a man in his position.

How does Romatet envision the future of Vogue Paris and magazines in general? Realistically he admits that return on investment is never guaranteed but remains optimistic, steadily working to launch new titles in niche markets around the world and exploring the digital frontier. Romatet believes that the strong personalities running his brands and the influence they wield are key to the success of his product which he views as a luxury object. The reputation of the product itself is desired by discerning consumers (coincidentally most of whom are cozy in the upper income bracket) who buy Vogue Paris for the unique perspective. Call it The Carine Effect.™

Carine Roitfeld and Xavier Romatet photograph courtesy of Carine Roitfeld, Xavier Romatet, and Emmanuelle Alt photograph © 2010 Condé Nast. All Rights Reserved.

Reader Comments (4)

Check out exclusive photos of Carine Roitfeld on or
4 novembre 2010 | Unregistered CommenterPierre
Thank you so much for thinking of me, Pierre! I had not seen these photos and they are wonderful!
4 novembre 2010 | Registered Commenterkellina
"Romatet notes that Vogue Paris is the world's most profitable magazine and refers to this as the "Carine effect," no faint praise from a man in his position."
Then I really ask myself why did they let her go???? Or why did they make her go? I hope the magazine won't get as mediocre as British or US Vogue.
22 février 2011 | Unregistered Commenterhoney
Excellent point, Honey! Clearly we do not see the big picture...
22 février 2011 | Registered Commenterkellina

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